Are You An Owner Or Manager Of A Local Business In Ghana?
As a local business owner or a manager are you aware of the fact that the internet has changed the way people do business today, with two valuable users all the time that your business can make proper use of, if you really wanting to increase sale and increase business branding popularity. The fact is that on the (www) internet space, we have only two types of internet or online users. There are those who are in search for the latest and fresh products, services or information about anything of interest and those who are seeing the Internet as an opportunity to earn massive amounts of money, and also those using the internet for entertainment purpose which am not going to talk about it at all as these class of audience have nothing at all to do with serious business wanting to increase sale.
How Do You Strategize Your Targeted Audiences?
 Whether you are doing business online or offline, you are selling your products or services to special audience in a special way possible. Every industry or niche you are operating therein is made up of categories of products or services for a particular group of people who are interested in that product or service.
To make use of Niche or Industrial Category Marketing – A special area of demand for a product or service for a particular group of people. Marketing – The opportunity to buy or sell product or service. Niche Marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the special targeted people who are most interested in that particular product or service but not sold to the world in general. To succeed both online and offline marketing this particular area of the marketing strategy should be well address as a business owner or manager.
Search Engine Optimization (SEO) For Local Businesses
 Like seriously, over 90% of local businesses in Africa are operating without website or online presence, and let alone the getting found on the Map locally.
Search engine optimization (SEO) should be considered a serious element of any local business wanting to do serious internet marketing strategically. This is important because there is so much which can be gained from SEO in terms of marketing online and advertising. Failure to optimize your website or being found on Map for search engines can result in a considerable loss in terms of free advertising which is essentially gained from ranking well with search engines and sales.
 Why Online Presence Is Important For Business
The truth of matter is that over half the world’s population is online, including your targeted current and future customers and prospects. Over 6.2 Billion people are online, 8 out of 10 consumers are likely to engage with your local business if it has a website or been found on the map, and engaging with a business also means trusting that business. Today, people are willing to engage local business on the GO before travelling to your physical business premise. Having an online presence is essential for every local business owner or manager. Already your customers are online and prefer to engage with businesses that are online too. When you don’t have a website or online presence, you are giving the impression that you are no longer in business.
Increasing Sales And Its Challenges
If you are a sales person, you are in one of the toughest professions out there. It has been said less than 1% of the population has what it takes to be successful in sales. These are not great probabilities. But many of us are attracted to the sales arena. We are the modern-day swordfighters who are facing daily challenges, survive and often succeed. We like helping people; we enjoy the competitive nature and appreciation that comes with being successful at what we do.
As a local business or manager remember that people of today prefer to seek out their own merchants. All they need to do is doing search on Google and type a few words into query search box to give them options to choose from. They don’t need a salesman to call them up during their lunchtime to tell them how their latest product or service will help to change their life!
